Effective Campaign Ads

I do agree with everyone that in order for a political ad to be effective it must inflict emotions in the viewer. An ad that inflicts emotions into a viewer can make the ad more memorable. For example, the Malloy Pinocchio ad inflicted laughter in many people this year, which made them remember that ad an it helped Foley's campaign. Any emotion that is inflicted will help the ad dramatically. However, the truthful facts that are put into the ad and how persuasive the ad is will also effect how effective it is. Ads must be persuasive in order for them to be effective. An ad that does not have an effective argument and is not persuasive will not be too effective. Ads like that are also not memorable. An ad that is not memorable is not an effective ad. Also, for the issue voters, a lot of facts are needed in order to get their vote. The facts that are in an ad can be very helpful and effective in getting votes. If the facts that are in an ad are truthful then the ad will be effective in getting a message out. However, if there are lies in an ad, then the ad will not be very effective due to the fact that the ad lied about "facts". Also, the style of the ad can make the ad very effective. If an ad has facts, is persuasive and effects emotion, the only thing it will need in order for it to be as effective as possible are appropriate sounds, music and visual styles. An ad that has the appropriate style can only add a little bit more to the ad, but even small things like this can make the ad just that more effective. The best ad that represents a more effective ad would have to be this ad from 2004. This shows an ad that has great facts, an appropriate and appealing style, a very persuasive argument and inflicts some emotion towards John Kerry. It does what the ad intends and was very effective.

(If the video doesn't show up or work use this link http://www.livingroomcandidate.org/commercials/2004/windsurfing )

What makes a Campaign Ad effective

To have an effective campaign ad there must be a certain criteria that helps it convince its viewers. Obviously a good ad will have 4/4 in each section( emotion, persuasion,truth,and style). But, in my opinion an ad that has a lot of emotion is extremely effective for 2 main reasons. One is that to have a good emotional ad it needs to connect with people that are watching it. Another reason is that it represents a clear message to the audience to vote for or against the candidate. Another factor that an ad should have is a good style to it. To have good style it needs to include appropriate music to go along with the video or images that you see. It also needs to show a clear message and connect to the viewers at home, similar to emotion.This 1988 Bush ad has a clear sense of emotion and style. it shows him with his family and smiling like he is a normal guy living a normal life. It shows him at a family picnic. All these show that he is a good guy and why wouldn't you vote for a guy like this. To go along with that they added a joyful tune to the background that matched the happy scenery going through the video. Another thing that they added at the end was with that elderly woman who gave a quote of bush. If I was watching this ad in 88' I would go vote for Bush.

What makes a Campaign ad effective?

I agree with Ethan when he explained that a really good ad has all the components we have discussed in class, emotion, persuasion, truth, and style. In an ad that is emotionally centered if it is truly a four it will capture the audience and persuade them with the style and somewhat of the truth to support that candidate.  An ad has one point and that is to get people interested in and to vote for a candidate.  When people make ads all of these things are necessary.  The ad needs style to keep the audience hooked, emotion to connect that person to the candidate, truth in order to quickly give facts and benefits of the candidate, and then lastly use those truth phrases in a persuasive manner. But, out of all of these aspects like Kayla presented in her post I too think that emotion is the most important.  When an ad comes on most people like to see something and hear something that will benefit them; that will most likely connect the viewer with the candidate.  So, when there is an emotional ad people will actually take interest in because it is reaching out to them.

This ad by Ronald Regan which aired in 1984 named "Prouder, Stronger, Better" was the best emotional ad that I have seen.  This ad was so effective because of the connection it created with the audience.  As people watched this they realized how much Ronald Regan has done and by using intimate scenarios like marriage and the future of the youth Regan captured the minds of many.  People heard this and now clearly understood and knew so many things that Regan had accomplished so quickly.  This ad gave people a sense of hope and security for the future and Regan made this clear it would only stay like this if he were to be elected again.  So, inside this amazing emotional ad he also was persuasive and used style to hook viewers.  So even though the emotion in an ad is the most vital aspect every apse must be present for an ad that would be a possible 16.

What makes an Ad Effective?:

https://www.youtube.com/watch?v=9Id_r6pNsus

In the "Peace Little Daisy" ad, there are a lot of factors that made it a "memorable" ad.  There was emotion, persuasion, and definitely style.  However, it was lacking the truth factor.  Yes, there was the threat of nuclear war, and yes there was the truth that Americans needed to be careful as to what decisions they made in that critical time, but the fault was that whether or not you voted for Johnson, there was not going to automatically be a massive explosion killing a little innocent girl picking flowers.  It was a bit exaggerated with how true that really was.  Never-the-less, there was definitely a large sense of emotion evoked from this campaign ad, making it extremely controversial, causing it to only air once.  News broadcasters clung to this ad so much that even though it was only nationally aired once, it was still all over the news for everyone to see again.  The persuasion was also pretty high considering that no family wanted to see their children blown up.  I know it would definitely make me think twice!  Lastly there was style.  The style influenced campaign ads from then on to more risky, controversial ads that are still influenced to this day.  Furthermore, I think this ad did a good job at being effective, but the truth was still a little "far fetched".

Effective Campaign Ads

I agree with almost everyone when I say that the most important aspect of an effective campaign ad is the emotion it's able to elicit. When something gives you a physical or emotional reaction just in a 30 second, maybe minute long clip it's obviously very well put together. Also, emotions usually make a more lasting impression on a voter and will be more likely to hang in the back of their minds while they are in the booth. Although it is important for politicians to tell the truth it can be extremely boring and numbers and trivial facts that don't impact the viewer directly will be easily forgotten. Another point to keep in mind is that people have almost become numb to style. We are surrounded by a lot of overwhelming stimulus and have almost evolved as a generation to tune it out. Finally, if an ad is capable of making a viewer have a strong feeling toward it it's most likely fairly persuasive; so while being persuasive is important by being able to get a reaction it's pretty much covered. While I find all these key points to be important I feel as if one of the bigger pieces is to be easy to follow and have a clear message. "Convention" by Nixon was extremely stylish to the point where I was questioning whether I was tripping but it was harder to follow, it may have been effective in it's time to the more informed citizens but it could have also gone way over their heads especially without the help of the internet to spread information of riots like wildfire. "Peace Little Girl" was better because not only did it make me feel something but it also made it easy to follow the message and which stance I should take with the issue at hand.

Campaign Ads

I agree with Julia. Having emotions be the strongest aspect incorporated into a campaign ad, will have the best effect on voters and the election in general. Like Julia said, an emotional ad will leave a strong impact on the viewer. The ad can leave the viewer with a positive mindset towards the acknowledged candidate with the feeling of hope in a bright future along with a sense of security. The campaign ad can also push the viewer into having a negative outlook on the opposing candidate.
This ad is a great example of an emotional campaign ad. Every viewer can easily relate to how innocent and adorable the little girl is, especially if they have children. The ad then goes onto show the girl dying, along with the rest of the country, from a nuclear bombing. Although this ad may have been a slightly harsh and cruel approach on convincing the common voter to vote a certain way, it definitely had an impact. Emotional ads also have the ability to be memorable to the viewer. For example, this campaign ad was only broadcasted once. However, it changed campaign ads forever. Campaign ads are most effective when they are built with intentional emotions for the viewer to feel.

What Makes a Campaign Ad Effective?

I agree with Ethan that the most important of a campaign ad is the emotional aspect of it. Most of the time when you hit the emotional aspect of the ad, most of the dominoes will fall after that. If you have the emotional part of the ad, then usually you will have the persuasive part of the ad down because to be persuasive you need to trigger something in the emotions to get someone to be believe something that you are saying. It also reveals truth because once someone persuades you on a subject, it often becomes fact and you believe it's Someone who was very good at hitting most of these components was George Bush Jr., he hit the emotions, but at the same time also achieved, in my opinion, a four in both persuasiveness and the truth. It was in the video "Sellout", it kind of makes you angry that a candidate who was running to be the leader of the free world and he would lie about how he got his Purple Heart and his Bronze Heart. Also, that a potential President of the United States was not reliable , while he was serving his country. This video was very persuasive because there was several sources who I would say are reliable since multiple people said it. It also made me believe in the cause Bush was trying to relay. This made be think that Kerry was unreliable and is not fit to be the POTUS. This advertisement also made me in the way that someone would lie about their service in the Armed Services. There is not much style, but it is memorable, if I were going to vote on Election Day that would stick in my head when I was entering the booth to vote. I would give it a 14/16, three for emotion and style and four for persuasion and truth.