Effective Campaign Ads

I do agree with everyone that in order for a political ad to be effective it must inflict emotions in the viewer. An ad that inflicts emotions into a viewer can make the ad more memorable. For example, the Malloy Pinocchio ad inflicted laughter in many people this year, which made them remember that ad an it helped Foley's campaign. Any emotion that is inflicted will help the ad dramatically. However, the truthful facts that are put into the ad and how persuasive the ad is will also effect how effective it is. Ads must be persuasive in order for them to be effective. An ad that does not have an effective argument and is not persuasive will not be too effective. Ads like that are also not memorable. An ad that is not memorable is not an effective ad. Also, for the issue voters, a lot of facts are needed in order to get their vote. The facts that are in an ad can be very helpful and effective in getting votes. If the facts that are in an ad are truthful then the ad will be effective in getting a message out. However, if there are lies in an ad, then the ad will not be very effective due to the fact that the ad lied about "facts". Also, the style of the ad can make the ad very effective. If an ad has facts, is persuasive and effects emotion, the only thing it will need in order for it to be as effective as possible are appropriate sounds, music and visual styles. An ad that has the appropriate style can only add a little bit more to the ad, but even small things like this can make the ad just that more effective. The best ad that represents a more effective ad would have to be this ad from 2004. This shows an ad that has great facts, an appropriate and appealing style, a very persuasive argument and inflicts some emotion towards John Kerry. It does what the ad intends and was very effective.

(If the video doesn't show up or work use this link http://www.livingroomcandidate.org/commercials/2004/windsurfing )