What Makes a Campaign Ad Effective?

I agree somewhat with Joe and Cynthia when they say that all four components are necessary to have an effective campaign ad. However, I don't think that's always true or that the four should be treated as equal and separate components. Persuasion is overall the same as the other three because emotion, truth, and style are all used to persuade the viewer. Style will always help set the tone and what emotions the viewer will feel. Truth will either cause a negative or positive emotional response. Therefore, I believe that emotion is the most important factor in creating an effective campaign ad. Causing the viewer to feel a negative or positive response from your ad will help in stay in their mind. For example, with the "Peace Little Girl" ad, after seeing that when a voter goes to the poll they are likely to have a negative response to Humphrey because his views will "kill innocent little girls". That might not be completely true but it is based from truth and extremes like that will cause a very strong emotional response from voters. The style of the ad was dark and makes the viewer upset because they don't want to see that happen. This drives them out to the poll to vote for the man who is against the murder. All of this emotion persuades the viewer.