What Makes A Campaign Ad Effective?

An effective campaign ad consists of all four components, being emotion, persuasion, truth, and style. The ideal ad should contain all of these, however complications occur when considering who the candidate is along with their ideology, past, opponent, etc. Due to these difficulties an ad cannot always stand out in all elements, allowing us viewers to analyze the criteria in each. The most important element, to me, is persuasion, which is different from what a lot of the class has said. Persuasion is the overall goal when dealing with an ad and therefore out of the four elements we have discussed it should be considered the primary concern, however along with what Kayla said it does not truly align with the other components. To create a strong persuasive ad, emotion is the most effective element to reach the average viewer. Emotion is the result of style and truth, as an ad's visual and audio effects culminated together along with truthful and factual claims on the given topic are what put together the overall feeling the ad gives off. This is best represented in "Peace Little Girl" put together for Daisy Johnson in 1964.
This ad is obviously produced towards the emotion of the viewer, as it gives a count down while looking into the eyes of a little girl, followed by a nuclear explosion. The innocent visual of the "cute" child contrasted with a cynical visual of war at its worst is what makes the ad's style appealing for the topic. While it may or may not be entirely accurate when considering the proportion of emotion to the actual reality of the time period, it does portray some truth. While this ad would be classified as an emotion ad rather than a style ad, I feel it is the style that gives off the emotion. As a result, the ad is successfully persuasive due to its emotion.

P.S. I noted that emotion is the most effective persuasive technique for the average viewer. While truth is still important to the people of America, it is not entirely noticeable to everyone and is unfortunately twisted in the campaign ad battle (which is why the battle keeps occurring, causing an endless cycle). On any occasion, truth should be the most important component in an ad, and I felt that was worth mentioning.