What makes a Campaign Ad Effective?

Although they are always evolving and created differently to suite the times, campaign ads are major parts of a campaign that can create support of a candidate through an emotional response, persuasion to vote, spreading of facts and the style on which they are based. However, ads do not need all 3 of these components to be successful and effective. A simple combination of these parts in a good way that scores all "4's" as stated on our rubric is sufficient to get a message out in a satisfactory way.Ads such as George W. Bush's windsurfing ad of John Kerry, his opponent, contain no listed and sourced facts for the truth category, however the style,emotional response, and persuasion we feel not to vote for him because he is a "flip-flopper" and unsure as a legislator is clear. These ads however, convince us without boring statistics and sourced materials that we should vote a certain way. These types of ads may score only a 1 or 2 on the rubric for Truth, but may score a 4 or 3 in all other categories. The most important factor in ads to be effective, I believe, is emotion. Ads like LBJ's daisy girl ad make us really feel like we can't vote for Goldwater because he will do something awful like kill little American girls. Win a person's emotions and you win their vote in the election system. By putting this image in peoples' minds, they will do their best to make sure that evil candidate never has the power to do the awful acts we expect but are unlikely. The most effective ads are those that play on our emotions and make us feel guilty if we vote for the other candidate.