What Makes a Campaign Ad Effective?

I agree with Cynthia. A campaign ad cannot only have one element of the four to be effective. Campaign ads must have emotion, persuasion, truth, and style. The emotion must make the viewer feel something. If someone feels connected to something on an emotional level, they are more inclined to care about that certain topic that made them feel that way. The persuasion can be tied in with almost all of the other elements.If someone feels emotion towards an ad, that emotion alone could persuade someone to either vote for a certain person or do something about the topic shown. An ad that is truthful could persuade someone to do something also. A certain style of an ad could persuade someone too. Truth is also very important. Statistics that are cited from reliable sources provide clear origins of information and many people like that. Style is a huge part of campaign ads. The music, sounds, pictures, clips, and also transitions could make people interested in the ad. Finally, an important part of an ad that isn't an element is the topic. The topic can cause emotion and persuade people. All elements are involved in campaign ad making. Click here for a memorable ad in 1968